tr?id=294637261031908&ev=PageView&noscript=1 Event - Consumer Driven Innovation for Business Success
product_0_32326000_1520418613 Event - Consumer Driven Innovation for Business Success

Consumer Driven Innovation for Business Success

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About the course:

This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

Special: this course has received funding from Skills Future, so you can use your Skills Future credits to pay for the course (Only applicable on full fee- General admission tickets). See details below.


This course is run over 2 days, and includes:
Day 1: As per the timing advertised on this page
Day 2: Product Strategy session

Expected outcomes:

Be able to rapidly design, create, and test innovative products and services after this course
Align a team towards a product's vision and mission
Get hands-on application of product design & development frameworks (Value Proposition Canva, Minimum Viable Product)
If applicable, understand the social impact of their product/service

Part 1: Product Idea and User testing (3h)

Defining your Business goals
Defining your Product idea
Your User experience design
Customer Discovery Design - 3 hands-on activity

Part 2: Value Proposition Canva & Minimum Viable product (3h)

This part also includes includes much more practical exercise, where each attendee will put into practice the learning of the day specific to their own business/project, and reviewed by the trainer. We are also scheduling a 30min entrepreneur sharing on the topic of product development, to have a real case study of start-ups using the models.

Your Value Proposition Canvas
Building a Minimum Viable Product for your business
Designing and Developing your Product
Guest Entrepreneur Sharing

Part 3: Aligning your team on the company product / service's vision & mission (3h)

Defining your personal reasons and motivations
Defining your compnay's vision, mission
Theory of change & hands-on activity
Team: Clearly defining roles and how to have honest conversations

About the Faclitators:


Trained as an engineer scientist, passionate about liberal arts and experienced technopreneurship, Muhd. Ibnur Rashad is the founder and director of GUILD (Ground-Up Innovation Labs for Development), running Singapore’s first retail-based community innovation lab: GUILDHÄUS at Katong.

He has served at Ground-Up Initiative (GUI) conducting TECH TARIK and sustainability programmes, co-founded Sustainable Living Lab (SL2) running hackathons, helped patients needing medical treatments crowdfund through, facilitated technology, design innovation and wellbeing classes for NTU, MOE and international schools in Singapore and Dubai, and curated the WIEF Young Fellows programme for global youth entrepreneurs and changemakers.


"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago

"I understood more about social enterprises and gained more knowledge about the business aspect.” - Lee Si Min, recent NUS Industrial & Product Design graduate, Co-founder of Hosebo

"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare

“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad
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