Learn how to make a strong marketing strategy, how to use the right marketing strategies to reach the right audience for their product and services, and how to implement it
Learn and examine the different growth drivers for your business
About the course:
- This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.
- This course is run over 2 days, and includes:
Day 1: As per the timing advertised on this page
Day 2: Growth Hacking session
- Special: this course has received funding from Skills Future, so you can use your Skills Future credits to pay for the course (Only applicable on full fee- General admission tickets). See details below.
Note: Please bring along your personal laptop for the hands-on activities.
Learn how to use the right marketing strategies to reach the right audience for their product and services
Create a customised marketing strategy
Learn how to leverage Digital Tools for Marketing
Understand how to maximise the Growth of your business through your marketing strategies
Get hands-on exercises in defining your target audience & your value proposition, defining your marketing channels and constructing a marketing strategy for their business. At the end of the course, attendees will present their own marketing strategy and get it reviewed by the trainer.
Part 1: Defining your brand positioning and how to communicate it to your audience (3h)
Functions of Marketing
Defining your value proposition - Hands-on activities 1 and 2
Copywritting - Activity 3
Part 2: Building your marketing strategy using relevant channels for your business (3h)
Defining the relevant channels for outreach
Working on your own marketing strategy with presentation and review with the trainer during the session
Part 3: Maximising the growth of your business through your marketing strategies (3h)
Functions of Growth Hacking
Different stages of Growth Hacking model
Defining your growth funnel
Working on your own growth hacking strategy with presentation and review with the trainer during the session
About the Facilitator:
ALVIN NG, MARKETING COACH
Alvin Ng coaches the start-ups of UNFRAMED to move faster, learn faster and validate ideas faster. Through his experience as Co-founder and Product Lead at AfterYou.co, he helps equip start-ups with skills and knowledge to validate their ideas accurately to gain the confidence that they are building a viable business, as well as provides guidance on product management and marketing strategy.
Read more: www.linkedin.com/in/alvinncx
"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago
"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare
"[Alvin Ng, Growth Hacking workshop] is very experienced trainer who shared a lots of his own practical insights." - Barry Han, Co-founder of Bompipi, 4 years of entrepreneurship experience
“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad